03 / GTM Review
Find out where the commercial engine is working, and where growth is getting stuck.
Marketing, BDR and Sales can all be busy while the system as a whole underperforms. The GTM Review is a diagnosis, not a rebuild: two to three weeks of observing, listening and analysing across the commercial organisation, ending in an honest read on where growth is being lost and what to change first.
The end result
You know where growth is being lost, why it is happening, and the three to five changes worth making first, on one page a board can read.
This is for you if
- The investment in marketing and sales is not producing the return expected.
- Teams work in silos and disagree about where the problem sits.
- Meetings are long and ownership afterwards is unclear.
- Sales blames lead quality, Marketing questions follow up, BDR sits in between.
- Campaigns and tools have accumulated without forming one coherent engine.
What gets examined
- Direction: commercial goals, targets per team, ICP and priorities.
- People and alignment: who talks to whom, who decides, who owns what.
- GTM motion: how a prospect actually becomes revenue, and where the handovers break.
- Marketing engine: demand generation, campaigns, ABM, channels, budget and pipeline contribution.
- Systems and AI: tools, duplicated work and where the workflow could be smarter.
How it works
We sit in the meetings and calls, and watch how decisions actually get made day to day.
We gather targets, pipeline, campaign performance, budget and return per activity.
We look for causes rather than symptoms, and where time, energy and pipeline are being lost.
A leadership readout that challenges assumptions and settles the priorities.
A prioritised 90 day roadmap with owners, sequencing and measures.
What you walk away with
GTM Review Report
What is working, what is creating friction, why it is happening and where the biggest wins are. Short enough that leadership reads all of it.
CEO One-Pager
The whole review on one page. The version that travels to the board without us in the room.
Ninety-Day Plan
The three to five changes with the most impact, sequenced, with owners and success measures against each.
Complete when
- 01The report and the one-pager are delivered and presented in person, with the reasoning shown rather than only the conclusions.
- 02The findings have been put to the people they concern before they reach the board.
- 03Every item on the plan has an owner and a success measure.
Timeline
2 to 3 weeks
What is needed from you
Six to eight conversations across functions, attendance at commercial meetings and calls, and access to pipeline and campaign data.
Not included
Implementation. Building the changes is a separate engagement, which keeps the diagnosis honest.
Natural next step
The review ends with a choice. Implement it internally, or continue into a GTM and Commercial Alignment engagement and build it together.
The most useful first conversation is thirty minutes about what is actually happening. No deck, no pitch.