06 / Interim Head of Marketing
Your marketing lead has gone. The function should not drift.
Interim marketing leadership for B2B companies
When a Head of Marketing leaves, the search takes months and the team, the plan and the budget are left without an owner. An Interim Head of Marketing steps in, keeps the function stable, leads the team and makes the decisions that cannot wait, so your permanent hire inherits something that works rather than a backlog.
The end result
The function is stable, the team is led, and your permanent hire inherits something that works rather than a backlog.
This is for you if
- Your marketing lead has left, or is about to.
- The search will take months, and the plan cannot wait that long.
- The team needs a senior person to report to in the meantime.
- Budget decisions are piling up without an owner.
- You want the new hire to start from a clear picture, not a cleanup.
What it covers
- Leadership: leading the team, one-to-ones and priorities.
- Continuity: the running campaigns, agencies, budget and reporting.
- Decisions: the calls that cannot wait for the permanent hire.
- Sales alignment: keeping marketing and sales working to one target.
- The search: helping shape the role profile and, if wanted, the interviews.
How it works
The first two weeks go into the team, the plan and the open decisions.
What is running, what it costs, and what it returns.
What to keep, what to stop, and what the new hire will need.
Priorities agreed with leadership and sales, so the team knows where it stands.
The function runs, and the handover is built from the start rather than at the end.
What you walk away with
Monthly Commercial Review
One meeting, one set of numbers, decisions with owners. Built so it keeps running without us.
KPI Framework & Reporting Pack
What gets measured, by whom, and the report leadership reads in five minutes.
Handover Pack
A clear picture of the function, the plan, the team and the open decisions, ready for the permanent hire on day one.
Complete when
- 01 The Handover Pack is delivered and walked through with whoever takes the work on, internal or newly hired.
- 02 The monthly commercial review has been run twice by your team without us in the room.
- 03 Every open piece of work has a named internal owner. Nothing is left that only we know how to do.
Timeline
6 to 12 months, usually until the permanent hire has settled in
What is needed from you
A senior sponsor, the authority to make day-to-day marketing decisions, and access to team, budget and data.
Not included
Recruitment itself. We help shape the role. The search stays with you or your recruiter.
How it usually starts
Leadership engagements are not sold cold. They follow a project, or a working relationship that already exists, so both sides know how the other works before it starts.
The most useful first conversation is thirty minutes about what is actually happening. No deck, no pitch.